22
Feb
Getting Personal Through Technology By Blackshaw Homes Estate
Agents in Southend on Sea
Getting Personal Through Technology By Blackshaw Homes Estate
Agents in Southend on Sea
The opportunities opened up by technology in estate agency have
been enormous, yet many local estate agents in Southend on Sea
simply use their website as a glorified shop window. Like any
agency window, the properties displayed need to be regularly
updated and presented in a way that inspires buyers to take things
further.
But a good estate agency website is more than a simple property
search tool. If that's all it did, it would be a bit like only
being able to get the news on TV!
The first thing many prospective sellers do is check out local
agents’ websites. Does the home page give a clear impression
of the "personality" of that particular estate agency? A list of
features is one thing, but does it highlight the people behind the
business and the company ethos?
At Blackshaw Homes estate agents in Southend on Sea, our website
has a very contemporary feel to it – highly reflective of our
agency. And just as you might expect to receive fair and honest
property-related advice from the specialists in our office, so our
website also contains various articles which we believe will be of
interest to our customers
However, the most important benefit derived from our huge
investment in technology is the amount of time released by our
enhanced efficiency. Because the system captures and automatically
matches buyers to properties (within our manually predetermined
parameters) we have more time available to do what we do best
– look after our customers through personal
communication.
Therefore, and somewhat ironically, our use of technology at
Blackshaw Homes has streamlined us to the extent that we have been
able return to, and develop, the traditional service levels
appreciated by so many of our satisfied customers to date.